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Head Office
Wesley Central.
2 Cantonment Street,
Fremantle WA 6160
(Level 1, Behind The Church)

PO Box 1616, Fremantle WA 6959

1300 958 085

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Melbourne Office
The Commons
80 Market Street,
South Melbourne Victoria 3205

1300 958 085

1300 958 085
Business Foundations

Search Engine Marketing: Demystifying SEO & SEA


Time: 9:30 to 12:30

Location: Online (O)

Cost: 65.00

Duration: 3 Hour Workshop

About the Presenter

Melissa Strutt
Digital Marketing Specialist

Mel cut her teeth in business founding Roobix, a managed marketing service at the age of 27. Mel led Roobix to be WA's largest independent marketing provider, employing more than 50 staff across Australia and Cape Town, South Africa. Mel’s unique combination of technical and marketing expertise has seen her rise to one of the great MarTech minds in Australia. Her no bullshit approach to marketing that puts logic ahead of jargon and buzzwords has helped hundreds of small to medium businesses realise their full potential as profitable, growing entities. In the dynamic and changing landscape of marketing Mel believes that all businesses must focus on ROI. Her mission now, no business should be fed vanity statistics and every business owner should know how to spot them.

About the Course

Due to the announcement of the public holiday on Thursday September 22nd, we have moved this workshop to a new date on Thursday October 6th. 

This workshop is part of our Digital Marketing Series, developed to help business owners understand the fundamentals of Digital Marketing.

Do you have a website that you have invested time, effort, and money to develop and maintain but not getting the sales, enquiries or click you need?

Then you need to look at your Search Engine Marketing (SEM) strategy.  SEM can be a confusing topic for many small business owners, with acronyms such as SEO and SEA, it can be hard to understand what they mean, let alone where to begin.

This workshop will help you to understand exactly what SEA is, why it is so important and the simple things you can implement yourself to improve your website’s visibility.

This workshop will cover:

  • What is Search Engine Optimisation (SEO) and Search Engine Advertising (SEA)?;
  • Understanding google search results;
  • Optimising your website onsite and offsite; and;
  • Understanding search engine ranking position;
  • Introductions to keyword optimisations and Google ads and;
  • Creating effective search advertisements.

With 97% of users searching through Google to find local businesses, it is essential that your website appears for the right search terms for the right customers at the right time.


This workshop is part of our Digital Marketing Series. 

For many small businesses digital marketing equates to social media, however it is so much more. Before you upload your first post, invest in a new or upgraded website or hire a digital marketing specialist you, as the business owner need to know the fundamentals of digital marketing.

In conjunction with Melissa Strutt from 3BY2 we have developed this three-workshop series to help business owners understand the role digital marketing plays in engaging new customer, convert browsers to purchasers and building long term relationships with your loyal customers.

Other workshops in the series:

You can choose to attend one workshop or all three. When you register for the first workshop in the Digital Marketing Series – you will receive a discount code for $15 off the next two workshops. This will be sent to you in your confirmation email from Eventbrite. **Please note this discount can not be used with any other offer.**

Please note: This workshop is not part of Self-Employment Assistance and is open to all businesses to attend. We aim to keeping the registration fee as low as possible and covers the costs we incur to deliver the workshop. 

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Acknowledgement Of Country

Business Foundations acknowledges the traditional custodians throughout Western Australia and their continuing connection to the land, waters and community. We pay our respects to all members of the Aboriginal communities and their cultures; and to Elders both past and present.


The Commons
80 Market Street,
South Melbourne VIC 3205

Western Australia

Wesley Central
2 Cantonment Street,
Fremantle WA 6160

Nationally Recognised Training / Registered Charity
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