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2 Cantonment Street,
Fremantle WA 6160
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PO Box 1616, Fremantle WA 6959

1300 958 085

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Melbourne Office
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80 Market Street,
South Melbourne Victoria 3205

1300 958 085

1300 958 085
Business Foundations

How To Successfully Automate Your Marketing Activity


Time: 9:30am to 12:30pm

Location: Subiaco

Cost: $85.00

Duration: 1 session x 3 hours

About the Presenter

Melissa Strutt
Digital Marketing Specialist

Mel cut her teeth in business founding Roobix, a managed marketing service at the age of 27. Mel led Roobix to be WA's largest independent marketing provider, employing more than 50 staff across Australia and Cape Town, South Africa. Mel’s unique combination of technical and marketing expertise has seen her rise to one of the great MarTech minds in Australia. Her no bullshit approach to marketing that puts logic ahead of jargon and buzzwords has helped hundreds of small to medium businesses realise their full potential as profitable, growing entities. In the dynamic and changing landscape of marketing Mel believes that all businesses must focus on ROI. Her mission now, no business should be fed vanity statistics and every business owner should know how to spot them.

About the Course


Marketing automation is a big buzz word right now – but what exactly is it and why is it important to start adopting marketing technology in your business?

In this workshop Melissa Strutt will answer these questions and help you to identify how marketing automation can deliver efficiencies for your business, provide insights into your customers, increase your revenue and improve your customer engagement

Marketing in one area of your business in which automation can have a big impact. Using software to automate marketing activities can assist in attracting and keeping customers; aligning marketing and sales activities; and measuring the effectiveness of your efforts in real time to filling the sales pipeline.

There is no doubt that marketing automation is becoming crucial in this connected world.

Don’t worry is you’re not tech savvy, the workshop starts with an introduction to all the tech terminology, systems and records you need to know and have control of as a business owner.

Melissa will then explain why marketing automation is much more than picking some software and hoping it works to make your business more efficient. As with all change implementing new technology requires careful evaluation, supporting your team in learning the right skills and changing the processes along the way.

Discover the power of the right digital automation and how to make it work for your business. This workshop will cover:

  • The basics of marketing automation and its impact on the business & customer experience
  • What good marketing automation looks like, and how to make it work for your business.
  • Types of marketing automation and Customer Relationship Management (CRM) systems
  • Monitor and measure the success of your marketing automation, and identify opportunities for improvement
  • The increasingly important role technology plays in the customer journey

This workshop will outline the key principles of marketing automation and provide a framework on how to evaluate what marketing technology will best align with your customer journey.

Morning tea will be provided.

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Acknowledgement Of Country

Business Foundations acknowledges the traditional custodians throughout Western Australia and their continuing connection to the land, waters and community. We pay our respects to all members of the Aboriginal communities and their cultures; and to Elders both past and present.


The Commons
80 Market Street,
South Melbourne VIC 3205

Western Australia

Wesley Central
2 Cantonment Street,
Fremantle WA 6160

Nationally Recognised Training / Registered Charity
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