About the Course
Marketing automation is a big buzz word right now – but what exactly is it and why is it important to start adopting marketing technology in your business?
In this workshop Melissa Strutt will answer these questions and help you to identify how marketing automation can deliver efficiencies for your business, provide insights into your customers, increase your revenue and improve your customer engagement
Marketing in one area of your business in which automation can have a big impact. Using software to automate marketing activities can assist in attracting and keeping customers; aligning marketing and sales activities; and measuring the effectiveness of your efforts in real time to filling the sales pipeline.
There is no doubt that marketing automation is becoming crucial in this connected world.
Don’t worry is you’re not tech savvy, the workshop starts with an introduction to all the tech terminology, systems and records you need to know and have control of as a business owner.
Melissa will then explain why marketing automation is much more than picking some software and hoping it works to make your business more efficient. As with all change implementing new technology requires careful evaluation, supporting your team in learning the right skills and changing the processes along the way.
Discover the power of the right digital automation and how to make it work for your business. This workshop will cover:
- The basics of marketing automation and its impact on the business & customer experience
- What good marketing automation looks like, and how to make it work for your business.
- Types of marketing automation and Customer Relationship Management (CRM) systems
- Monitor and measure the success of your marketing automation, and identify opportunities for improvement
- The increasingly important role technology plays in the customer journey
This workshop will outline the key principles of marketing automation and provide a framework on how to evaluate what marketing technology will best align with your customer journey.
Morning tea will be provided.
Register Your Interest
Unfortunately due to high demand this course is now fully booked.
If you would like to register your interest for the next available course please fill out the form provided.
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2 Cantonment Street,
Fremantle WA 6160
(Level 1, Behind The Church)
PO Box 1616, Fremantle WA 6959