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Balcatta WA 6021

PO Box 691, Balcatta WA 6914

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Business Foundations

How to Start an Online Business


Date: Tue 16 February 2021

Time: 9:30 to 12:30

Location: Cockburn (C)

Cost: 20.00

Duration: 1 session x 3 hours

About the Lecturer

Aaron Kanters
Workshop Presenter

Aaron has had many roles within agency life and ended up as Head of Design at a large agency in Perth, where he ran a team of Designers and Developers and Digital Marketing experts. Aaron works with a large variety of businesses, ranging from SME to large businesses across different industries.

About the Course

Selling online is one of the largest growth areas for small business, particularly as the barriers to starting are very low. This workshop will help you to identify what your customers are looking for when buying online, provide key insights into e-commerce fundamentals and which online platforms work best.

This topic covers:

  • Basics of e-commerce;
  • Identifying which platform to use;
  • Payment options;
  • Working on your unique selling proposition and marketing strategy;
  • Competitor analysis;
  • Customer persona creation.

This session is for people who have a product or service to sell online, whose business is ready to launch or who are looking to expand their existing business through online sales.


This workshop is available for only $20, thanks to funding from the Small Business Development Corporation and the Government of Western Australia.


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