Branding for Digital Marketing
Time: 9:30am to 12:30pm
Location: Fremantle (F)
Cost: $85.00
Duration: 1 session x 3 hours
About the Presenter
Josh Grapes
Josh has been influencing purchase decisions for over 15 years! He simplifies digital marketing, helping business owners understand their audience & how to engage with them at the different stages along their customers' buyer's journey.
About the Course
*The date has now been changed*.
Your brand is more than just your logo; it is often described as the soul of your business and incorporates every interaction that your customer has with your organisation.
With the growth of Digital Marketing, the fundamentals of building a strong brand are often overlooked.
Digital platforms such as social media, e-newsletters and online advertising mean that consumers are bombarded with more advertising than ever before and it is harder for businesses to capture the attention of customers, differentiate from competitors and communicate their value.
For businesses or products to cut through the advertising noise having a strong brand and identity are more important than ever.
This workshop will cover:
- Why brand is so important and what having a good brand can do for your business
- The role your brand play in the customer’s buying journey
- What makes an effective brand
- How to identify and build your brand personality
- How to create a clear brand identity
- How to maintain your brand and how it can evolve as your business grows
In this workshop, you will learn the principles of building a recognisable brand. Build your brand to grow your organic lead generation, support sales conversions, maintain customer retention, and increasing your revenue. Engage your ideal audience and create a memorable customer experience that will give you a competitive advantage over your competitors.
Morning tea will be provided.
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