What Is A Brand Voice? How Do You Find Yours?
July 16, 2021
When it comes to branding, people often think about how a brand looks visually. From fonts to colours to designs styles. What is sometimes overlooked is brand voice.
Brand voice is essential and more important than ever if you are wanting to stand out from the digital crowd.
Let’s go further into the details on what brand voice is and how you can develop one of your own.
What Is A Brand Voice?
A brand voice is the personality that a business takes on through its written and verbal communications. Even if it is not intentional, the way in which you write your social media posts or newsletters takes on a particular personality for your brand.
We already put a lot of thought into our brand’s visual elements, and so we should also be deliberate in crafting a consistent brand voice.
Having a brand voice can facilitate a sense of trust and emotional connection with your customers, which can play a major role in gaining and retaining your customer base.
An important thing to consider is if a customer who only interacts with you on social media received an email from you, would they think that it is a legitimate and trustworthy email?
If you have a distinct brand voice, they should be able to recognise your business without the visual elements.
How Do You Find Your Brand Voice?
To discover your brand voice, start by describing your brand in three to five words. These will be the characteristics that you want to convey through every message to your customers.
From this, you can create a list of “dos” and “don’ts” for your brand messaging that can be shared amongst your team and used in everything you create.
The goal is to create a guide that can allow anyone to create copy for your business that is clear and consistent with your other messaging. To help you do this, we have created an example table below.
Much like your brand’s logo and visual elements, your brand voice is an important part of creating a cohesive idea of your business in the minds of your customers. Through developing a brand voice guide, your business should be able to develop consistent copy every time.
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