Are you ready to start a business?
Starting a business shouldn't feel stressful or overwhelming. We help people who want more freedom create a business from scratch with simple, affordable guidance, so they can earn an income and live life around what matters most.
Turn your business idea into something real
Business Foundations has helped thousands of Australians start their own small business. Now it’s your turn.
Our always-available online course fits around your life — available to anyone in Australia, any time.
Many entrepreneurs are great at what they do, but they don’t know how to run a business.
Without the right foundation, your business could suffer from:
- A lack of clear direction
- Poor financial management
- Wasting time and effort on marketing to the wrong audiences
- Operational inefficiency
- Poor legal and regulatory compliance
Instead, imagine this…
- Feeling confident about your business idea
- Knowing exactly who your customers are
- Having a clear Business Plan (instead of second-guessing everything)
- Finally backing yourself and taking action on your business idea
The Starting a Business Program
Inside our Starting a Business Program, you’ll learn exactly what to do, in the right order, so you lay the foundations to build something real — something you can grow, sell, and build income from.
This program is for you if:
- You’ve been sitting on a business idea but haven’t taken the leap into entrepreneurship.
- You want to turn your skills or interests into your very own income
- You’re tired of going around in circles.
- You want clear action steps you can take straight away
You don’t need experience. You just need to get started.
What you’ll learn (without the overwhelm)
Laying the Foundation
- Establishing your business, including registration and business structure
- Business Plan and Business Financial Spreadsheet templates
- Developing your purpose, mission, and business values.
- Setting goals and objectives
Understanding the Market
- Conducting primary and secondary market research
- Analysing the external environment and PESTEL analysis
- Identifying your ideal customer
- Developing the customer experience
- Analysing your competitors
- Your SWOT analysis and market positioning
- Building your competitive advantage and value proposition
Bringing it to Life
- Defining your products and/or services
- Exploring future products, services and markets
- Determining your price
- Defining your brand story
- Building your visual identity
- Marketing and promoting your business
- Distributing your products and/or services
What you’ll walk away with
By the end of the program, you’ll have:
✔ Identify personal strengths, skills, and motivations that support business success.
✔ Analyse a business idea to confirm it addresses a real need or market gap.
✔ Select an appropriate business structure and outline steps to register and protect it.
✔ Develop the foundation elements of a simple business plan to guide decisions.
✔ Create purpose, vision, and mission statements that reflect goals and values.
This isn’t about learning for the sake of it — it’s about building something you can actually use.
About Business Foundations
Business Foundations has been contributing to local economic growth and business development opportunities for over 30 years. As one of Australia’s largest enterprise agencies, we support the creation of new businesses, the expansion and diversification of existing businesses and the creation of employment opportunities that align the needs of the community with the available commercial opportunities.
Business Foundations has established a reputation for providing practical and straightforward professional consultancy, advisory, and training services to business owners. Our expertise lies in identifying local strengths, supporting the development of cornerstone projects, increasing local business’ participation in supply chains, and expanding people’s ideas of what is possible in business.
Choose your level of support
$197 + GST
Get the full program and work through it in your own time.
✔ Step‑by‑step online course with templates
✔ Lifetime access
$297+GST
Perfect if you want reassurance before you launch.
✔ Step‑by‑step online course with templates
✔ Lifetime access
✔ A real life Business Advisor will review your business plan
✔ Clear, honest, practical feedback
$397+GST
For those who want guidance, clarity, and confidence.
✔ Step‑by‑step online course with templates
✔ Lifetime access
✔ A real life Business Advisor will review your business plan
✔ Clear, honest, practical feedback
✔ 30‑minute 1:1 advisory call with one of our Business Advisors
✔ Tailored advice specific to your business
If you have been waiting for a sign this is your moment.
There will always be reasons to wait.
More research.
More time.
More certainty.
But the truth is — your business starts with taking one step towards your business.
Start a Business Program gives you the structure, support, and push you need to finally start.
Ready to back yourself?
Your business doesn’t have to stay an idea.
Take the first step today.
Acknowledgement Of Country
Business Foundations acknowledges the traditional custodians throughout Australia and their continuing connection to the land, waters and community. We pay our respects to members of the Aboriginal and Torres Strait Islander communities and their enduring cultures; and to Elders both past and present.
Victoria
Melbourne Innovation Centre
Level 3, 24 Cubitt Street
Cremorne VIC 3121
admin@businessfoundations.com.au
Western Australia
Walyalup Civic Centre
Level 3, 151 High Street
Fremantle WA 6160
admin@businessfoundations.com.au
Queensland
Workspace365
Level 4, 260 Queen Street,
Brisbane QLD 4000
admin@businessfoundations.com.au
Get In Touch
If you have a question or would like to find out about how we can help you, please get in touch.
