A great way to increase the profits in your business can be through increasing your pricing. Many small business owners are reluctant to increase their prices as they are worried they will lose customers.

However, as long as you offer excellent value that reflects your pricing, customers will still be willing to choose your business over a competitor with a lower price tag.

If you are interested in raising prices in your business, we have compiled a list of things you can improve to justify an increase.


Customers want good quality products and services that will be of value to them for a long time or fulfil their desired need well. Your business can invest in greater quality control and assurance to ensure that you are delivering excellent quality every time.

If you are able to promise quality to your customers, they will be willing to pay more for your products and services.



In the age of Amazon and instant gratification, customers want their goods and services delivered yesterday. Your business should find ways to deliver your products quicker or perform your services more efficiently to offer more convenience to customers, which will influence them to pay more.

For example, if you sell products online you may consider offering free express delivery at a mark-up for people who are willing to pay extra for their goods to arrive quicker. Similarly, if you are a service business, you could charge more by offering a “rapid service”, such as a 24h plumber that can charge a premium for being at a location within the hour.



As consumers become more conscious of the way their consumption impacts climate change and the world around them, many try to purchase ethically produced products and services where available.

Your business could consider only using ethical suppliers for your goods and services, and try to make a positive difference in the community and world you operate in. If your customers can see that you are trying to make a positive impact, they may be willing to pay more for your offerings.


Consumers trust well-known brands and assume that they automatically offer more quality and value compared to an unknown brand.

If your business can establish a good reputation within your community or industry as providing excellent value goods and services, you will be able to charge higher prices as well as see a greater influx of customers.



Good service is often what keeps people coming back to small businesses, therefore it is important you make your customers feel like VIPs. Customers are often willing to pay more to be served by friendly and helpful staff as opposed to perhaps a cheaper, but less friendly, competitor.

As such, you should ensure that your team are delivering excellent customer service to everyone who walks through your doors.


Every business owner is looking to increase their profits and increasing your pricing can be a useful way of achieving this.

By looking for ways to improve the value you provide to customers, you can start to demand a higher price for your goods and services.

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