IGNITE: Supercharged Marketing & Sales

4 Week Small Business Accelerator

Research shows 58% of Australian and New Zealand small business owners spend less than an hour a day on marketing, yet their biggest marketing challenge is finding new customers. 73% aren’t confident that their current marketing is helping them to reach their business goals, but very few are tracking what is working.

IGNITE is here to change the odds. We give your small business the support, training and feedback to clarify your marketing and get more leads, sales and customers.

What You Will Gain

• A review of the business basics, and the specific marketing and sales blind spots that can derail your success.
• A review of your products/services pricing, and the implementation of a simple system that will track effectiveness and profitability.
• The creation of a 90-day action plan with marketing activities to achieve your sales goals.
• A review of your customer’s journey from lead to sale, and adjustments to your sales funnel to make more sales.
• Learn sales fundamentals like sales follow-ups and using a customer database more effectively.
• Learn how to use AI in your business to drive innovation, increase productivity and develop a competitive edge.

IGNITE Accelerator Overview

Over four weeks, small business owners get:

• Four short weekly online training modules that focus on specific marketing and sales activities.
• Four weekly 2-hour in-person implementation sessions with a diverse group of businesses to implement the week’s training module and get their questions answered.
• Two networking events, and a celebration event upon completion of the program.
• Templates, tools, assessments and checklists to help them implement strategies and increase confidence.

Meet Your Mentor: Alicia Menkveld

Alicia has 20+ years’ experience training and consulting to SME, corporate & government in Australia, South Africa and the UK. She knows the challenges of wearing all the hats in your small business and can help you with sales strategies and sales funnels; defining your products & services; simple free CRM options; productivity tools to save you hours; 90-day business planning and goal setting.

How Does IGNITE: Marketing and Sales Accelerator compare?

Your Commitment

IGNITE: Marketing & Sales Accelerator is a hybrid-learning program designed for busy home-based business owners with 1 to 2 years’ experience, a product and/or service, a website and existing customers and sales.

We require a 4-week commitment to the program which includes online learning and in-person events with the opportunity to network and build connections. Attendees need a desire to learn, implement and improve their marketing and sales, as they work through the program.

The program uses a blended learning approach that include a short weekly online training module to save time, and four weekly in-person implementation sessions to create lasting, impactful business results.

Over four (4) weeks, small home-based business owners get:

• Four (4) short weekly online training modules that focus on specific marketing and/or sales activities.
• Four (4) weekly 2-hour in-person implementation sessions with a diverse group of businesses to implement the week’s training module and get their questions answered.
• Week One will be 2.5 hours including a 30-minute in-person networking event.
• Week Four will be 2.5 hours including a 30-minute networking and celebration event.
• Templates, tools, assessments and checklists to help them implement strategies and increase confidence

About Business Foundations

We know the challenges of running a small business in ever-changing environments, while navigating tricky situations with customers, suppliers and teams.

Business Foundations has a reputation for giving practical, plain language advice to help small business owners solve problems, take action and produce sustainable business results. We help small business owners succeed by helping them implement simple strategies to create repeat business and scale smart.

Most people learn business lessons the hard way. Get the support you need to shortcut the journey, build personal resilience and thrive in your business.

Sponsored by City of Wanneroo

Register Your Interest