The Importance Of Crafting A Social Media Presence For Your Business

With multiple platforms and millions of users, social media is an essential tool to build your brand and increase the reach of your business.

Social Media for Business

The ability to use social media for your business is an essential step in growing your brand. By having your business on social media, new ways for marketing and communication can occur which allows your business to increase its reach, gain valuable insights, collaborate and connect. Many businesses use social media platforms to promote their products and services, adapting to the different functionalities and affordances each platform has to offer.

Each platform provides you with the option to choose a business account giving you access to a professional dashboard where you can view valuable insights, analytics, tools and resources. Along with professional dashboards, many platforms allow you to generate advertisements which can be hyper-specifically tailored to your business goals and target audience.

Benefits of Using Social Media

Social media is a free or low-cost entry into a wide range of benefits for your business to grow. Social media is a fast way to distribute content and information to a vast number of potential customers. The platforms are fairly easy to use and there are a range of resources on each to assist you.

The use of social media is typically to increase your brand presence and reach. As social media platforms are so popular, getting your business on these platforms and linking your profiles to your website or main business hub drives traffic there in turn generating new leads and customers. Increasing your brand awareness by increasing your business presence across platforms can lead to being seen as a more trustworthy business. Your business can appear more approachable through communication with customers, posting relatable content and your profile which can humanise your business, helping to build relationships with your audience.

There are many significant benefits to using social media for your business considering how simple and easy it is to use these platforms solidifying it as a tool that should not be overlooked in your business plans.

Crafting a Social Media Strategy

The key to success is choosing the right social media platforms for your business and creating a social media strategy that highlights achievable goals. It is a good idea to use one or two platforms well rather than more platforms being used poorly. When deciding on what social media platforms will be best for your business it is important to know who your audience is, what platforms your competitors use, what type of content you wish to share, the time and resources you have.

With millions of potential customers just a post away, social media marketing is a powerful business tool to encourage business growth. If social media marketing is something you are interested in learning about, we have the perfect workshop for you. Register here.

Delivered by Business Foundations as part of the Digital Solutions program.