Is Selling on Amazon Right for Your Business?

Amazon provides a global audience for your business to sell products. Learning how to start and grow on this platform can significantly transform your business in its sales and the reach of global customers.

The Benefits of Using Amazon

Being a widely trusted ecommerce site it is no secret that choosing Amazon opens your business up to a large global market, where you are able to reach hundreds of millions of customers worldwide.

Over 2 million small and medium-sized businesses are using Amazon to sell their products taking advantage of its power to reach the hundreds of millions of customers on Amazon. In 2023, independent sellers, mostly consisting of small and medium-sized businesses, comprised of more than 60% of sales in the Amazon store. With these numbers, it is clear that using Amazon is a common step small and medium-sized businesses are taking to improve their sales and reach. With the continuous growth of e-commerce, Amazon, and other third-party websites, taking the initiative and learning how to harness the potential of these can transform your business.

However, using Amazon not only provides your business with the ability to reach customers across the globe and achieve more sales but it also brings a level of trust and security to your customers as Amazon is a household name. Listing products to sell on Amazon can create more sales than on your own website purely due to the trust of Amazon being a well-known global company compared to a lesser known company. However, this is not a bad thing as starting on Amazon and generating sales can increase your own businesses notability over time and therefore can bring a sense of trust and security to your customers if you choose to sell on your own website.

The Limitations of Using Amazon

With 2 million small and medium-sized businesses using Amazon to sell their products the competition is extremely high. Being able to reach hundreds of millions of customers worldwide is great for your business to be able to sell products to more people but you need to understand what your business is offering and what is the best way to stand out and be the better option. This is important for your business in gaining success in its Amazon sales.

With that being said the process of creating and setting up a seller account is fairly simple and gives your business access to a range of Amazons tools and services to assist you on your selling journey. The challenge lies in standing out from your competitors.

Join us for our free ‘How to Sell Your Products on Amazon’ workshop on the 22^nd of May 2024, where we will take you through how to get started on Amazon and uncover the secrets to getting your business noticed.

Delivered by Business Foundations as part of the Digital Solutions program.