When we meet someone in real life, we ask questions to get to know them better. We listen to their stories, ideas, opinion and beliefs they share. We try to uncover their story and tell our own. The end goal of this is to connect.

In business, the same rules don’t really change. Telling your story is a critical part of building your brand. If you can do this correctly, you’ll be putting the building blocks in place that allow you to develop a thriving brand.

One that people choose to buy from simply because they love what you do, what you stand for and the stories you share. We discuss the importance of storytelling and why it is needed to grow your business.

Emotionally Connects People

Through stories, we stay connected. It also helps us makes sense of the world and communicates our values and beliefs. A great story has the potential to make us think, feel and really tap into our emotions.

Businesses should never be afraid to tell the full story; the conflicts, struggles, setbacks and successes that followed. This will allow customers to understand the passion and heart that went into creating the brand.

By wrapping your vision into a captivating story and by clearing communicating the story to your target audience will perfectly fulfil the human craving for connection.


It’s Both Human And Profitable

Did you know that Apple, Google, Amazon and Nike where businesses created by visionaries who aspired to change the world? Even some of the most successful companies in the world have profound stories behind them.

People would much prefer to invest in a human than a business. Some of the most well known and financially successful companies are known for delivering with their products and building people and society.

It becomes both an ethical and strategic move for businesses to do the best they can to humanize themselves through their brand messaging.

Storytelling Provides A Competitive Advantage

There is so much information that consumers are being exposed to so it’s easy for a business to be lost in the noise. A business may generally have a better product than another, but decision making is much more emotional than it is logical.

The skill to be able to tell a good story is essential in the case and can make or break how well a business can differentiates itself in the saturated market.

A company with a remarkable story can win over it’s audience therefore raising the perceived value of its brand.


It Creates A Solid Marketing Strategy

Storytelling alone can form a powerful marketing strategy. People want to connect with brands and businesses and the best way to do this is by being relatable and down to earth.

A well thought out marketing campaign will share with customers what the businesses struggle was and how they overcame this. By telling a good story, you can showcase your company’s personality and humanity.

People don’t want to see a fearless business that consumers feel unconnected to and uninspired to interact with and buy from.

Today, it’s difficult to find a successful brand that doesn’t have a good story to tell. Storytelling in business provide context, meaning and evoke a great sense of purpose.

Start sharing your business story today!

All News