It’s no secret that the world of marketing is constantly evolving. It can be difficult to know what information, trends, innovations, and tools to pay attention to.

Quite often, it can feel like the pressure to keep up is overwhelming. What worked five years ago is unlikely to carry the same impact now. So, how do you know what to focus on? Keep reading to see what marketing trends to pay attention to in 2023.

Short-Form Video Marketing

It’s all about the video – long form, short form, cameos, reels… the list goes on.  Did you know that TikTok has surpassed Google and every other social media platform? Instagram has reels and YouTube has shorts. Basically, bite sized videos are the new way of video consumption.

Short form videos continue to have the best ROI when compared to other media formats. Using engaging videos are a great way to make the audience stop and stare at your content.


Graphics Are The Way To Go

What is the best way to grab a reader’s attention that can be easily digested? The answer lies in eye popping content graphics. Gone are the days when pictures only went along with written material. Long posts seem to fall short when it comes to holding a reader’s attention.

Nothing holds it better than a crisp video or attractive infographic that sums up the post’s content quickly and easily.


Email Marketing Never Falls Out Of Fashion

Email marketing is one of the oldest, yet most compelling digital marketing trends. One of the key reasons is that content can sometimes fail to reach people through social media as it’s heavily filtered and saturated.

This is not the case with emails, they convey your message directly to the reader without the saturation and without the threat of being brushed aside due to privacy and filters. Effective email marketing never dies!

Digital Downloads

Selling digital products is a growing trend in digital marketing. Unlike physical products, which must be manufactured, packaged and shipped to buyers—digital products are made only once and sold again and over to new customers without ever needing to be restocked.

Offering customers instant access to digital files is a simple method to boost customer satisfaction and engagement. This is only expected to grow in 2023.


Instant Communication Tools

Real time messaging is a great way to collect data, but it is also a fantastic way to connect customers personally and quickly. These messaging tools have the potential to serve as a one-stop shop for all the information you’ll need to communicate to your customers.

Failing to provide potential customers with as much information as you can, is now a possible way to lose them to the competition.


Data Analysis

With so much data available today, it’s important to examine it all to make informed decisions about your marketing campaigns. Data analysis can help you keep track of your progress, identify new opportunities and reveal new information about your target market.

Some ways to collect data is by using client surveys, using social media analytics, monitoring customers complaints or praise, analysing website analytics and by keeping track of your local competitors.

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