Why Your SEO Strategy Must Include AI Optimisation

In today’s digital landscape, the evolution of search engines has taken a giant leap with the integration of Artificial Intelligence (AI). Google’s AI search engine Bard, currently in beta, represents a paradigm shift, aiming to not only provide answers but also understand context, enable follow-up questions, and furnish relevant results based on AI interpretation. Whilst third-party site links are still present in AI results, they have significantly less prominence in the results.

For small and medium enterprises (SMEs), Search Engine Optimization (SEO) has been an enduring marketing principle. However, the emergence of AI technology highlights the necessity for businesses to adapt and optimise for AI-powered systems. AI isn’t confined to ChatGPT; it encompasses a spectrum including Bing, Siri, Alexa, Cortana, among others. AI-driven search is here to stay and will progressively influence our online experiences, potentially leading to shifts in search traffic dynamics.

Understanding AI Optimisation

AI Optimisation is the tailoring of content to align with the meet the needs of AI software. SMEs must pivot towards being discoverable by AI rather than solely relying on conventional search engines. Incorporating AI Optimisation in your SEO strategy can help ensure maximum visibility and engagement within the expanding AI ecosystem.

Beginning the AI Optimisation Journey

SEO remains relevant, yet SMEs should prioritise optimising their digital presence across various algorithms. This involves ensuring website optimisation not only for Google but also for platforms like Facebook, Instagram, TikTok, and more. Whilst this may seem daunting, you can begin by ensuring that your keywords and key phrases are incorporating in your branding across all your digital platforms. To be found by AI voice searches, try to mirror the natural language and phrases used by your target audience over traditional keywords.

For instance, “cafés Fremantle” caters to Google’s search algorithm, while “where is the best café near me?” resonates with voice search.

Source: Google Bard

Future-Proofing Online Visibility with AI Optimisation

Future-proofing online visibility necessitates embracing AI optimisation. This entails becoming adept in understanding social media algorithms, not solely relying on conventional search engine algorithms like Google’s. SMEs must adapt to this evolving landscape to ensure sustained relevance and visibility in an AI-driven digital realm.

Should you seek guidance on embarking on your AI optimization journey, consider consulting a Digital Expert. Visit our website to connect with a professional who can assist in initiating your venture into AI optimization.

As the digital landscape evolves to become more reliant on AI, SMEs must pivot their SEO strategies towards AI optimisation for sustained visibility and relevance. If you would like to speak to a Digital Expert for a subsidised advisory session on beginning your AI optimisation journey, visit the Digital Solutions website here.