Introduction To Digital Transformation

Businesses need to use new technology and methods to constantly innovate, rethink and redesign processes, and to deliver better customer experiences. This workshop will help you to understand how your business can benefit from digital transformation and where to start making improvements.

Website Tech 101 For Small Business

Whether you had your website professionally developed or used a tool to build your own, you must be familiar with the technology behind your website. This workshop will help you understand the technology that underpins your website, and the things to look out for so that your website is always seen, working and secure.

Search Engine Marketing: SEO And SEA Demystified

Do you have a website that you invested time, effort and money to develop but are not getting the sales, enquiries or clicks you need? This workshop will help you understand what Search Engine Marketing (SEM) is, why it is so important, and the simple things you can implement yourself to improve your website’s visibility.

How to Start an Online Business

Selling online is one of the largest growth areas in small business, and while the barriers to starting an online business can be low it is important to get it right. Whether you are selling product or services, this introductory workshop will help you to identify which platform is right for your business, identifying what your customers are looking for when buying online and key insights into the e-commerce fundamentals.

How to Sell Your Products on Amazon

Amazon allows to you reach millions of customers worldwide, the Amazon Us app alone is used by 98 million people every month. It is a widely trusted ecommerce site and has over 2 million small and medium businesses taking advantage of its reach power to sell their products. Learning how to harness the potential of Amazon and other third-party websites to reach customers across the globe can transform your business. 

How to Identify, Develop and Create a Product to Sell Online

It’s no secret that ecommerce will continue to grow. While you can build and run your own online shop, this can be expensive and time consuming and you will never reach the millions of potential customers already using e-commerce sites such as Amazon and eBay. Sascha Hentz, owner of BlissBaby has successfully identified, sourced, and developed a range of products that he is now selling globally from WA. In this workshop, he will share what worked for him, what didn’t and what he has learnt along the way to help you so you can avoid making the same mistakes.

Planning Your Website

Whether you are planning your first website or looking to refresh your existing website, it is important to take the time to understand the role your website plays in your business. Planning will allow you to take the time to thoroughly consider the content and functionality that is required so that you can get it right the first time and avoid going over budget.

Understanding How Your Customers Use Digital Platforms

Customers are the lifeblood of your business, and it is essential to get the digital customer journey right. This workshop will guide you through understanding what your customer is thinking and doing, and how you can shape your marketing initiatives around this.

Planning For Social Media Success

With careful planning and a solid strategy in place, social media can allow your business to cultivate a large and engaged following. In this workshop you will learn how to develop a simple social media calendar to effectively communicate and engage with your customers and build your brand through social media.

Branding for Digital Marketing

Your brand is more than just your logo; it is often described as the soul of your business and incorporates every interaction that your customer has with your organisation. With the growth of Digital Marketing, the fundamentals of building a strong brand are often overlooked.

E-newsletters and the Importance of Building a Database

One of the most powerful and cost-effective tools you can use to connect with your customer is an e-newsletter. Directing your marketing efforts towards building a database of contact details will allow you to grow a large audience that can receive tailored and effective marketing straight to their inbox.

Digital Tools To Boost Productivity

As our work and businesses are becoming increasingly digitised, knowing some simple tricks can save you plenty of time and headaches. This digital literacy workshop will guide you through some less-obvious functions of your favourite programs to boost your productivity.

How To Choose The Right Digital Tools For Your Business

With so many options it can be difficult to know which apps will help to streamline and improve your business operations and which ones will be a distraction. What we do know is that the right mix of apps when connected together can give you more time to focus on your business, and give you the insights you need to manage it effectively. Following the workshop, you will have the confidence and understanding to start making use of the right digital tools for your business to make it more efficient and profitable

Ground Zero – Cyber Security for Business

A cyber-attack can result in financial losses, business disruption, loss of important data and reputational fallout. The Optus and Medibank hacking scandals have once again brought the issue of cyber security to the media. Yet many small business owners still think it will never happen to them and take no steps to prevent cyber-attacks.

It is this sort of thinking that makes small businesses one of the easiest targets for hackers, with 47% of cyber-attacks directed towards SMEs. This workshop will provide an overview of the current cyber security risk context in which we all operate when we access the internet in a business or home office scenario.