If your business cashflow is tight, you will be looking at cutting costs where possible to get your business back on track. But how can you cut costs whilst still staying on track to reach your strategic goals?

We have compiled a list of ways you can cut costs in your business with minimal impact on your overall operations.

Make Sure Your Cost-Cutting Strategy Is Still Aligned With Your Business Objectives

When you need to cut costs, it can be tempting to look at the big-ticket items in your expenses and cut costs there. However, if you don’t think about your business’ future operations and objectives, you may be putting your cashflow at even more risk.

There may be an aspect of your business that is costing you a lot of money, but it might also be making you a lot of money, so make sure you weigh up the cost-benefit of cutting back on these expenses.

For example, you have high rent, but your location attracts a lot of customers. Switching to a different premises with cheaper rent might be a great way to save money, but you could also lose a lot of sales. It is important to ensure that you have adequate resources to operate your business effectively and achieve your goals.


Automate Time And Labour-Intensive Tasks

Automating your admin tasks can save you a lot of time that could be otherwise spent on serving your customers or growing your business. As a business owner, time is money, so explore automation software that can free up as much time as possible for you and your staff.

In addition, you will likely also reduce the human-error that comes with time-intensive, manual tasks.


Review Your Financing

The costs associated with your financial institutions can be a big drain on your expenses that adds little to no benefit for your business. Review your banking fees and charges and consider shopping around to different banks to find a better deal.

You may find that you can switch to a bank with lower fees, consolidate credit cards to a lower rate, or improve your access to credit.

Reduce Supply Expenses

If you are having cashflow issues, you may want to look at negotiating with your suppliers to find a better deal. You could attempt to negotiate lower costs for your purchasing, or different terms to your agreements if you often find yourself unable to pay on time.

In addition, review some of the supplies you are paying for and determine whether they are really necessary. For example, you could cut down on office stationery by going paperless.


Refine Your Marketing

When your business is struggling, it is usually never a good idea to cut back on your marketing. If you cut your marketing efforts, you are tightening your cashflow even more by not bringing more customers through your doors. Instead, review your marketing analytics and determine if your activities are a good return on investment.

You may find that an area of your marketing is costing more than it is worth. If so, you should cut down on that particular marketing effort and put that money towards a different area of marketing that is winning you customers.

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