Challenges and setbacks are a given with any business, and new start-ups can expect to face their fair share when getting their business up and running.

Being able to anticipate these challenges can help your business plan to avoid or minimise the risk that these obstacles pose.

Having Unrealistic Expectations

A lot of business owners are left disappointed by their own unrealistic expectations. This is especially true after they experience a ‘high’ period in their business and the inevitable ‘low’ comes. With any business, there will be times where profits are rising and customers are plentiful, and then periods where business is slow.

To expect this high period to last forever is unreasonable. It is good for businesses to set high expectations for themselves, but they need to be realistic. Keeping realistic goals can help you sustain your business whilst allowing room for growth potential.


Finding The Perfect Employees

Recruiting employees for your new businesses poses unique challenges. It is likely your employees will need to bear several different responsibilities on top of working independently, and you will need to find people fit for the job. Look into your own networks and ask family and friends if they know anyone looking for a change in their work lives.

It is also important to consider if these candidates fit in with your desired workplace culture. Hiring and training employees can be a costly exercise, so it is important to ensure you are hiring the best fit for your business.


Maintaining Healthy Cashflow

Maintaining sufficient capital to start your business and keep it running is a challenge almost every business faces. Once your business starts earning a profit it can be tempting to throw all this newfound money into upgrading or expanding your business.

However, it is important to always ensure your business has enough money saved to cover expenses as they come in, even in a slow period. Failure to maintain a positive cashflow is what spells the end for many businesses, and its important to not let that happen to yours.


Dealing With Competitors

Facing your competitors can be daunting when starting a business, the marketplace is crowded, and you need to figure out how to set your business apart. However, it is likely you have started your business because you have something special to bring to your customers.

A great way to look at your competitors is to see them as benchmarks. Then, you can focus on getting your business to exceed the standard and set yourself apart from the rest.



No matter how big or small a business may be, there will always be challenges that must be dealt with. How you approach a challenge as a business owner can be make or break for your business. It is important to carefully consider the best way to tackle problems as they arise and make plans for the future for any challenge you anticipate.

All News