Search Engine Marketing: Demystifying SEO & SEA

About the Course

This workshop is part of our Digital Marketing Series, developed to help business owners understand the fundamentals of Digital Marketing.

Do you have a website that you have invested time, effort, and money to develop and maintain but not getting the sales, enquiries or click you need?

Then you need to look at your Search Engine Marketing (SEM) strategy.  SEM can be a confusing topic for many small business owners, with acronyms such as SEO and SEA, it can be hard to understand what they mean, let alone where to begin.

This workshop will help you to understand exactly what SEA is, why it is so important and the simple things you can implement yourself to improve your website’s visibility.

This workshop will cover:

• What is Search Engine Optimisation (SEO) and Search Engine Advertising (SEA)?;
• Understanding google search results;
• Optimising your website onsite and offsite; and;
• Understanding search engine ranking position;
• Introductions to keyword optimisations and Google ads and;
• Creating effective search advertisements.

With 97% of users searching through Google to find local businesses, it is essential that your website appears for the right search terms for the right customers at the right time.

This workshop is part of our Digital Marketing Series. 

For many small businesses digital marketing equates to social media, however it is so much more. Before you upload your first post, invest in a new or upgraded website or hire a digital marketing specialist you, as the business owner need to know the fundamentals of digital marketing.

In conjunction with Melissa Strutt from 3BY2 we have developed this three-workshop series to help business owners understand the role digital marketing plays in engaging new customer, convert browsers to purchasers and building long term relationships with your loyal customers.

Other workshops in the series:

• Who, Why, Where; Understanding How Your Customer Uses Digital Platforms
• Website Tech for Small Business

You can choose to attend one workshop or all three. When you register for the first workshop in the Digital Marketing Series – you will receive a discount code for $15 off the next two workshops. This will be sent to you in your confirmation email from Eventbrite. **Please note this discount can not be used with any other offer.**

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